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COLOR REVIEW - FINAL |
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| ELEMENTS OF DESIGN
COLOR & COMPOSITION |
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| LINE |
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| SHAPE / FORM |
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| POSITIVE / NEGATIVE |
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| SPACE |
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| ATMOSPHERIC PERSPECTIVE |
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| VALUE |
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| TEXTURE |
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| HARMONY |
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| CONTRAST |
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| FOCAL POINTS |
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| PATTERN |
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| REPETITION |
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| SCALE |
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| SYMMETRY |
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| ASYMMETRY |
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| DYNAMIC
MOVEMENT |
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| STATIC |
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| COLOR HARMONY: |
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| PURE HUES |
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| ACHROMATIC |
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| MONOCHROMATIC |
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| ANALOGOUS |
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| COLOR CONTRAST: |
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COMPLEMENTARY COLORS |
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WARM/COOL COLORS |
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TRIADS |
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SPLIT COMPLEMENTARY |
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| TETRADS |
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COLOR BASICS |
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| COLOR WHEEL
PRIMARY COLORS:
RED, YELLOW, BLUE
SECONDARY COLORS:
ORANGE, GREEN, PURPLE |
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PRIMARY COLORS
RED, YELLOW, BLUE
PIGMENT, PAINTING
subtractive color mixing
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| PAINT MIXING |
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RED + YELLOW = ORANGE
(napthol red + cadmium yellow) |
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YELLOW + BLUE = GREEN
(hansa yellow + cerulean blue) |
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BLUE + RED = PURPLE
(crimson + ultramarine blue) |
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| COLOR PROPERTIES
HUE = COLOR
SATURATION = INTENSITY, CHROMA
VALUE = LIGHT TO DARK, TINTS, SHADES
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| TINTS & SHADES & TONES
TINT = COLOR + WHITE
SHADE = COLOR + BLACK
TONE = COLOR + ANOTHER COLOR
CREATING A NEUTRAL |
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| COMPLEMENTARY COLORS
COLORS THAT ARE OPPOSITE FROM EACH OTHER ON
THE COLOR WHEEL
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| Example 1: PURPLE & YELLOW |
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| COMPLEMENTARY COLORS
Example 2: ORANGE & BLUE |
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| COMPLEMENTARY COLORS
Example 3: RED & GREEN |
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| COLOR HARMONY
ANALOGOUS COLORS
colors that sit next to each other on the
color wheel
Example 1: yellow, green, blue
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| COLOR CONTRAST
WARM & COOL COLORS
Warm: red, orange, yellow
Cool: green, blue, purple
This is subjective!
...meaning that any of these colors
can appear warm or cool depending
on
what they are placed next to.
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| TRANSPARENCY, REFLECTION
(1) overlapping and blending two colors
(2) change the intensity of the color
(3) change the value of the color |
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COLOR - PIGMENTS, PRINTING, COMPUTERS
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PRIMARY COLORS
RYB
RED, YELLOW, BLUE
PIGMENT, PAINTING
subtractive color mixing
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PRIMARY COLORS
CMYK
MAGENTA, CYAN, YELLOW, BLACK
PIGMENT, PRINTING
subtractive color mixing
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PRIMARY COLORS
RGB
RED, GREEN, BLUE
LIGHT, COMPUTERS
additive color mixing
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ITTEN'S
7 COLOR
CONTRASTS |
Hue
Value (light/dark)
Temperature
(cold/warm)
Complementary
Simultaneous Contrast
Saturation
Extension |
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Hue |
name of
the pure color. |
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Value |
lightness
or darkness of a color |
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Shade |
color
that has been darkened using black |
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Tint |
color
that has been lightened using white |
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Complementary |
colors
that are opposite each other on the color wheel. (red/green,
yellow/purple, blue/orange) |
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Color Temperature |
Cool Colors:
blues, greens, purples. These colors recede in space, appear smaller,
slower, and more transparent.
Warm Colors:
yellows, oranges, and reds. Warm colors radiate, advance, and expand in
space, and are dynamic
Atmospheric
Color:
Warm colors expand and advance forward. Cool colors contract and recede
backwards. Colors with texture and detail appear to be closer than soft,
dull colors with not texture. |
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Simultaneous
Contrast |
An
OPTICAL ILLUSION. Colors that appear to intensify each other and to
vibrate along shared edges. A large amount of one color will flood or
dominate another color. When this happens, the dominant color washes
over the surface and changes the other color. With this technique, you
can make 1 color look like 2 colors, or you can make 2 different colors
look like the same color.
To make
Simultaneous Contrast work – you need:
1. A
saturated, bright dominant color
2. A
weaker color
3. The
extension & proportion of the 2 colors is important. If the
dominant color is a large area and the weak color is tiny, then the
simultaneous contrast will be extreme. |
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Saturation |
Another
word for saturation is INTENSITY. Pure color, straight out of the tube
is highest in saturation. A hue loses its intensity as another color is
added to it. There are essentially four ways of changing the intensity
of a color:
1. add
white – color becomes a tint, lighter in value
2. add
black – color becomes a shade, darker in value
3. add
grey – color becomes neutral, neither light nor dark, nor warm
nor cool
4. add
the complementary color to create a tone |
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Extension:
the proportion of one color to another. A highlight color is a good
example of extension. Using a small amount of one color to create a
focal point. |
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7 elements
OF Design |
Line
Space
Texture
Shape
Form
Value
Color |
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Line |
direction, vertical, horizontal, diagonal, point, organic, geometric,
hard, soft |
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Texture |
Texture
texture can be implied – the illusion of texture using mark-making
techniques (a 2D concept)
or texture can be actual – the physical, tactile surface (a 3D concept)
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Value |
Value
gradation, light / dark contrast
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Shape
circle, square, triangle |
Positive/Negative
Scale |
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Form, Volume
sphere, cube, pyramid |
David Nash |
| Space |
Space, Depth, Perspective
How to create the
illusion of depth:
Perspective (1 point,
2 point, 3 point)
Overlapping
Cropping
Diminution (objects
appear to become smaller as they get further away)
Value (atmospheric,
things will appear hazier as they get further away)
Texture (objects that
are closer will have more defined texture) |
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Color |
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7 principles
OF DESIGN
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Contrast
Unity
Balance
Emphasis
Pattern
Rhythm
Movement |
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Contrast |
Contrast
color, value, size, texture, etc.
Strong contrast creates a dynamic design
Minimal contrast creates a harmonious design |
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Unity |
composition, harmony |
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Balance |
symmetry, asymmetry, |
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Emphasis |
Emphasis
focal points, scale, making one element dominant
Objects that are closer, larger or with intense color will be noticed
first. |
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Pattern |
Pattern
Repetition, shape |
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Rhythm |
Rhythm
created with color, pattern, texture.
Compare to music: slow, fast. |
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Movement |
Movement
composition, gesture, direction of elements, vertical, horizontal,
diagonal. |
| COLOR LINKS |
http://www.moma.org/exhibitions/2008/colorchart/
www.colormatters.com
http://en.wikipedia.org/wiki/Color_theory
www.worqx.com/color
http://r0k.us/graphics/SIHwheel.html
http://www.colorsontheweb.com/
http://acept.la.asu.edu/PiN/rdg/readings.shtml
http://webexhibits.org/
http://colortheory.liquisoft.com/
http://www.public.iastate.edu/~design/ART/ARTVS208/colorwheel.swf
http://www.cs.nyu.edu/courses/fall02/V22.0380-001/color_theory.htm
fun site:
color & personality test - based on Dr. Max
Lüscher
optical
illusions
http://www.michaelbach.de/ot/
http://www.ritsumei.ac.jp/~akitaoka/index-e.html
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COLOR GLOSSARY |
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