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COLOR REVIEW - FINAL  
ELEMENTS OF DESIGN

COLOR & COMPOSITION

 
LINE  
SHAPE / FORM  
POSITIVE / NEGATIVE  
SPACE  
ATMOSPHERIC PERSPECTIVE  
   
   
   
   
VALUE  
TEXTURE  
HARMONY  
CONTRAST  
FOCAL POINTS  
PATTERN  
REPETITION  
SCALE  
SYMMETRY  
ASYMMETRY  
DYNAMIC

MOVEMENT

 
STATIC  
COLOR HARMONY:  
PURE HUES  
ACHROMATIC  
MONOCHROMATIC  
ANALOGOUS  
COLOR CONTRAST:  
COMPLEMENTARY COLORS
 
 
WARM/COOL COLORS  
TRIADS  
SPLIT COMPLEMENTARY  
TETRADS  
COLOR BASICS  
COLOR WHEEL

PRIMARY COLORS:
RED, YELLOW, BLUE

SECONDARY COLORS:
ORANGE, GREEN, PURPLE

 
   
PRIMARY COLORS

 

RED, YELLOW, BLUE

PIGMENT, PAINTING

subtractive color mixing

 

 
PAINT MIXING

 

RED + YELLOW = ORANGE
(napthol red + cadmium yellow)
 
YELLOW + BLUE = GREEN
(hansa yellow + cerulean blue)
 
BLUE + RED = PURPLE
(crimson + ultramarine blue)
 
COLOR PROPERTIES

HUE = COLOR

SATURATION = INTENSITY, CHROMA

VALUE = LIGHT TO DARK, TINTS, SHADES
 

 

 

 
TINTS & SHADES & TONES

TINT = COLOR + WHITE

SHADE = COLOR + BLACK

TONE = COLOR + ANOTHER COLOR
CREATING A NEUTRAL

 

 
COMPLEMENTARY COLORS

COLORS THAT ARE OPPOSITE FROM EACH OTHER ON THE COLOR WHEEL

 

 
Example 1: PURPLE & YELLOW  
COMPLEMENTARY COLORS

Example 2: ORANGE & BLUE

 

 
COMPLEMENTARY COLORS

Example 3: RED & GREEN

 

 
COLOR HARMONY

 

ANALOGOUS COLORS

colors that sit next to each other on the color wheel

Example 1: yellow, green, blue

 

 
COLOR CONTRAST

 

WARM & COOL COLORS

Warm: red, orange, yellow

Cool: green, blue, purple

This is subjective!
...meaning that any of these colors
can appear warm or cool depending
on what they are placed next to.

 

 
   
   
TRANSPARENCY, REFLECTION

(1) overlapping and blending two colors

(2) change the intensity of the color

(3) change the value of the color

 

 
   
COLOR - PIGMENTS, PRINTING, COMPUTERS

 

 

PRIMARY COLORS

RYB

RED, YELLOW, BLUE

PIGMENT, PAINTING

 

subtractive color mixing

 

 

PRIMARY COLORS

CMYK

MAGENTA, CYAN, YELLOW, BLACK

PIGMENT, PRINTING

 

subtractive color mixing

 

PRIMARY COLORS

RGB

RED, GREEN, BLUE

LIGHT, COMPUTERS

 

additive color mixing

 

ITTEN'S

7 COLOR

CONTRASTS

Hue

Value (light/dark)

Temperature (cold/warm)

Complementary

Simultaneous Contrast

Saturation

Extension

Hue name of the pure color.
Value lightness or darkness of a color
Shade color that has been darkened using black
Tint color that has been lightened using white
Complementary colors that are opposite each other on the color wheel. (red/green, yellow/purple, blue/orange)
Color Temperature

Cool Colors: blues, greens, purples.  These colors recede in space, appear smaller, slower, and more transparent. 

 

Warm Colors: yellows, oranges, and reds. Warm colors radiate, advance, and expand in space, and are dynamic

 

Atmospheric Color: Warm colors expand and advance forward. Cool colors contract and recede backwards. Colors with texture and detail appear to be closer than soft, dull colors with not texture.

Simultaneous Contrast

An OPTICAL ILLUSION. Colors that appear to intensify each other and to vibrate along shared edges. A large amount of one color will flood or dominate another color. When this happens, the dominant color washes over the surface and changes the other color. With this technique, you can make 1 color look like 2 colors, or you can make 2 different colors look like the same color.

To make Simultaneous Contrast work – you need:

1. A saturated, bright dominant color

2. A weaker color

3. The extension & proportion of the 2 colors is    important. If the    dominant color is a large area and the weak color is tiny, then the simultaneous contrast will be extreme.

Saturation

Another word for saturation is INTENSITY. Pure color, straight out of the tube is highest in saturation. A hue loses its intensity as another color is added to it. There are essentially four ways of changing the intensity of a color:

1. add white – color becomes a tint, lighter in value

2. add black – color becomes a shade, darker in value

3. add grey – color becomes neutral, neither light nor dark, nor warm nor cool

4. add the complementary color to create a tone

 

Extension:  the proportion of one color to another. A highlight color is a good example of extension. Using a small amount of one color to create a focal point.

 

7 elements

OF Design

Line

Space

Texture

Shape

Form

Value

Color

Line

direction, vertical, horizontal, diagonal, point, organic, geometric, hard, soft

Texture

Texture

texture can be implied – the illusion of texture using mark-making techniques (a 2D concept)

or texture can be actual – the physical, tactile surface (a 3D concept)

 

Value

Value

gradation, light / dark contrast

 

Shape

circle, square, triangle

Positive/Negative

Scale

Form, Volume

sphere, cube, pyramid

David Nash
Space

Space, Depth, Perspective

How to create the illusion of depth:

Perspective (1 point, 2 point, 3 point)

Overlapping

Cropping

Diminution (objects appear to become smaller as they get further away)

Value (atmospheric, things will appear hazier as they get further away)

Texture (objects that are closer will have more defined texture)

Color  
7 principles

 OF DESIGN

 

Contrast

Unity

Balance

Emphasis

Pattern

Rhythm

Movement

Contrast

Contrast

color, value, size, texture, etc.

Strong contrast creates a dynamic design

Minimal contrast creates a harmonious design

Unity composition, harmony
Balance symmetry, asymmetry,
Emphasis

Emphasis

focal points, scale, making one element dominant

Objects that are closer, larger or with intense color will be noticed first.

Pattern

Pattern

Repetition, shape

Rhythm

Rhythm

created with color, pattern, texture.

Compare to music: slow, fast.

Movement

Movement

composition, gesture, direction of elements, vertical, horizontal, diagonal.

COLOR LINKS http://www.moma.org/exhibitions/2008/colorchart/

www.colormatters.com

http://en.wikipedia.org/wiki/Color_theory

www.worqx.com/color

http://r0k.us/graphics/SIHwheel.html

http://www.colorsontheweb.com/

http://acept.la.asu.edu/PiN/rdg/readings.shtml

http://webexhibits.org/

http://colortheory.liquisoft.com/

http://www.public.iastate.edu/~design/ART/ARTVS208/colorwheel.swf

http://www.cs.nyu.edu/courses/fall02/V22.0380-001/color_theory.htm

fun site: color & personality test - based on Dr. Max Lüscher

optical illusions

http://www.michaelbach.de/ot/

http://www.ritsumei.ac.jp/~akitaoka/index-e.html

 

COLOR GLOSSARY  
   
   
   
   
   
   
   

 

 
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